Here’s how the two Ad variations looked like: Much of the explanation was done on the ad copy and not on the image. Knowing that Facebook limits the reach of ads with more text on images, I had to come up with variations with a small amount of text. Since this was an experiment and I didn’t know what would work and what wouldn’t, I decided to test two designs – a gif and an image. The next step was to design the actual ad that would be launched on FB. To ensure that your free downloadable lead magnet is convincing, make sure that it is something that your subscribers would consider paying for. Having a free downloadable lead magnet could have convinced subscribers to sign up for the newsletter – this is something that has been proven to be efficient over and over again. There was no freebie for new subscribers. Regarding newsletters landing pages, subscribers don’t have to wonder how often you send your newsletter, what Invesp does, and how I can help them.ĪLSO READ: 11 deadly landing page sins every marketer needs to avoid What the audience can expect when signing up.How often do I send the newsletter (weekly, monthly, etc.)?.My one-line description copy didn’t include: You really can’t convince a stranger to sign up for your newsletter using such a simplistic and plain landing page. I’m sure you can agree with me that the landing page is too simplistic. However, you don’t have to zoom in to see critical missing elements on this landing page. Knowing how important personalization is in every facet of marketing, I had to include segmentation options and not put all subscribers in one bucket. One thing about Facebook is that your estimated audience reach ultimately dictates what you can expect to see in terms of customer acquisition costs. So, going into this Facebook ad campaign, I was armed with a $350 budget.īut for a quick experiment, $350 is enough. The idea was to start with a small ad spend ($15 daily budget) to see how well the ad performs. In most cases, the marketing budget for businesses is 5% – 12% of the revenue.īut since this was an experiment, my budget wasn’t too high. Now that I have given you the story background, here’s how it all played out… Step 1: Setting the Budget I advise you to read it if you want to avoid making the same mistakes I did. I will break down the story into 4 steps to make it easy to follow. But it’s my experience launching Facebook ads, for the first time, to get more newsletter subscribers. So, what you’re about to read is neither a success nor a failure story. I knew that I wasn’t going to get everything right the first time, but I had to give it a try. In doing so, this quarter, I decided to tread on an uncharted territory by incorporating Facebook Ads into our strategy. It’s been working well for us – and that strategy is why we have over 30k subscribers.Įven though we already have a strategy that works wonders, we are always looking for new ways to improve our in-house strategies and processes. We have been relying on the content we publish on this blog for a long time to get more subscribers. Knowing that most people already receive dozens of emails every day – convincing anyone to add one more newsletter to their inbox is never easy. ![]() I have been carrying this goal into every quarter since the beginning of 2021. You will be able to find new customers that will drive your brand to new heights via online marketing.One of my ongoing goals every quarter is to grow the Invesp mail list by 20%. You will be able to grow your Facebook page likes and post engagement. You will be able to create and make use of EVERY type of Facebook ad. You will be able to optimize your Facebook ads for increased conversions and decreased costs. Learn how to use and optimize every type of Facebook campaign, Facebook custom audience, the things you will learn about Facebook are truly amazing and will instantly help advance your presence online! In this course, you will learn Facebook Marketing and Ads from beginner level to advanced! We delve deep into EVERY aspect of Facebook and the Facebook Ads Manager. Do you want to learn about facebook ads for small business? If you have a small business and if you want to promote your business on facebook for generating more sales or if you planned to start an online or homebased business using facebook page than this course if for you.
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